As user pineappleprincess522 wrote on the show's subreddit, "He escaped his captors and is running away and there was nowhere to go that would make more sense than to Dawn's house? It's insane. Nick could have gone to the police, but instead, decides to confront his clearly emotionally unstable co-worker. After Simon releases his wrongfully accused victim, Nick decides - for reasons we still don't know - to go immediately to the person he realizes is behind all this: Dawn. There's another question about Simon and Nick's time together that still has viewers scratching their heads, and it could also impact to what degree Simon is held responsible for Nick's death. If Pia is bent on revenge - a potential plotline for a follow-up series - her stance on Simon will have a major impact on how she goes about it. 25 on Netflix.Nevertheless, Simon didn't "pull the trigger" himself, and, to an extent, is just as much a victim of Dawn's catfishing as Nick, his family, and the women on the receiving end of it were. When Nicks sister Pia finds a video of Nick holding up a sign that says 'At 5 million views I die,' she wonders if he could be responsible for the abuses that someone is accusing him of, and tries. In that sense, “Clickbait” does at least reflect the commercial mentality defined by the title – namely, once the show has elicited enough curiosity to prompt people to check it out, it’s actually irrelevant whether it delivers on its promises. The thrilling Netflix miniseries Clickbait has gotten fans talking, and the well-drawn characters keep the plot moving forward in every episode. Alas, that’s mostly the case, as the narrative relies on a steady diet of new twists – some clever, others farfetched and seemingly dropped out of left field.Īlong the way, “Clickbait” mashes up references to the cruelty of social media, callousness of the local media and vagaries of things like dating apps, creating what amounts to an illusion of broader relevance when the objective is just finding another somewhat novel means of presenting a serialized crime thriller. The inherent challenge with this sort of construct, however, comes from avoiding a buildup that’s significantly better than the resolution. Gradually, each of the eight hours dribble out new snippets of information, leading closer to uncovering the truth. Pia continues to press the cop (Phoenix Raei) who initially caught the case, whose interest in it – and potentially her – unleash internal department politics, none of which seems particularly helpful to the cause of locating and rescuing her brother.Ĭreated by Tony Ayres (who came up with the Australian drama “The Slap,” which also told a story from multiple angles), it’s certainly an ambitious concept, with a “Rashomon”-like quality in the fact everyone possesses a different perspective. The police, meanwhile, appear skeptical at first. Nick’s wife, Sophie (“Get Out’s” Betty Gabriel), seems harder to read, perhaps because she harbors her own secrets, as does virtually everyone else passing through the show’s orbit, whose stories get slowly unwoven in interlocking fashion. The inexplicable ultimatum trigger a range of reactions, most urgently from Nick’s sister, Pia (Zoe Kazan), who is absolutely convinced that Nick couldn’t be guilty of the alleged actions that could lead to his death. When the video receives 5 million views, the kidnapper warns, Nick will be executed. The premise casts a sparingly used Adrian Grenier (“Entourage”) as Nick Brewer, a family man who is kidnapped, with an unseen abductor making him hold up cards that claim he abuses women. If you start watching you’ll probably want to see this Netflix death-by-Internet mystery through to the end, but as is often true, think hard before that first click. “Clickbait” is one of those intriguing ideas that’s likely to lose followers as it progresses, a social-media-age whodunit that features a different character every episode, building toward an increasingly convoluted payoff.
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